Month: October 2017

According to the industry experts of online marketing, the demand of SEO is decreasing and in a few years, it will completely vanish.-

As soon as the statement became public, it gave rise to millions of arguments and queries. After putting all the information and facts together, a whole new lot of information came into the picture. The exact condition of SEO Perth can be explained by categorizing it into internal SEO and external SEO.

Internal SEO comprises of 15% of the whole process and it includes designing a website using the best practices so that it ranks high in popular search engine results. On the other hand, external SEO includes writing keyword oriented articles, blog posts and using Link Building Perth. Recently, another important ingredient added to this category is the use of social media. All the speculations regarding the dying out of SEO is due to the increased popularity of this new ingredient. Google and other search engines now are emphasizing on relevant and meaningful content that people may find informative.

Due to the latest updates introduced by Google, more credence is being given to the social media content. The reason behind this is the thought that if you are promoting content over social media, it is more likely to be genuine and less likely to be faked. Though, there have been instances to prove this belief wrong. The white hat and black hat SEO practices continue to coexist in the name of Perth Search Engine Optimisation Business.

So how do you choose a Perth Search Engine Optimisation Company that will provide you proven results using the latest and ethical SEO techniques ? It is indeed a very important question though the answer is simple. You need to assure that your SEO services provider is supplying you with real, relevant and valuable content that your audience will want to read, follow, like and share. Your internal SEO practices should be such that your message is heard loud and clear in the virtual world. Your website should be such that the targeted audience is compelled to visit it repeatedly and share it further.

The Online Marketing Perth Company you choose must be able to derive social media community support for your business. The articles, blogs and press releases posted with regard to your business must be relevant and compelling. If a Perth Search Engine Optimisation Company cannot do this, it is doing nothing. Similarly if a search engine cannot provide you relevant content, it is not doing what it is supposed to.

Now another important question here is what it means to have real or genuine content. Real content is aimed at giving answers to a consumer’s questions. It may contain good examples or a story. It highlights facts and figures like the latest trends and the best practices. It may not be great content but it must be real. Only with such orientation of mind can an Online Marketing Perth Company provide you valuable results from its SEO practices.

Consider the case of Mr. X who decides to increase his company’s brand presence and consumer awareness over the net. So, he gets a web site made for this very purpose. But then, nobody knows about this little development that has occurred. As a result of this, the website gets lost into the oblivion of a massive search engine like Google. Hence, what Mr. X’s website needs is a visibility boost. This is where a Search Engine Optimization (SEO) can utilize various aspects of the search and rank parameters of the engine to boost the presence of Mr. X’s website. This means manipulation of the website characteristics in order to search optimize it.

The first and most basic technique is website structuring. A well structured website will have simpler codes making it easy for search engine spiders to index and rank it. So, start by applying headers and sub headers. Avoid using Flash images as they can get confusing for search engine crawlers. Instead, try ALT tagging your images. Also, if your website uses dynamic web pages, then remove any session IDs as they do no good to your site ranking. Another area of significance is titling and Meta Links. Meta Tags are the lifeline of any SEO manipulation as they give info on keywords and page summary. So, if you have a proper title for each page along with organized, specific and tight content in small paragraphs, then they turn into effective Meta Data. Also, if you could have different Meta Data for different pages, then that would amp the indexing for every single web page.

Another manipulation technique is acquisition of inbound links. Now, every time you combine your website link to other social sites, they produce special links to your web pages that directly land a visitor onto that page. These are known as Back links also. When back links are generated from respectable sources, they enjoy higher rankings due to the popularity of the link generating site. As a result, these extra links give your website some very appreciable traffic (visitors). ‘Link farming’ is a manipulation method through which you buy links for your site from other places. The fact is that somebody else has already established a bunch of well ranked back links. All you do is buy link(s) from the party and combine them to your website. While the concept of back links remains the same, the manner of directly acquiring a well indexed back link without having to work for it is the only difference.

Then there is a more devious manipulation method called ‘cloaking’, that presents one page to the search engine and another to the visitor. By doing so, you are either cheating the search engine or the visitor. Either ways, this risky and unnecessary method yields higher rankings in certain cases. Nevertheless, good content, clear code and great back links are all that you need for an effective SEO. While optimization should be the goal of any website builder, he/she should try and refrain from over optimizing as it could lead to serious consequences.

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Posted on 13/06/2012 by SIAMSERP.com
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As a SEO, I think you can only make a sound decision once you’ve had a good long chat with the company – individual whose services you’re considering hiring. The most important thing to look out for are the promises – includes the ones they don’t make. This will tell you a lot about the SEO, his experience and whether he really knows what he is talking about.

Here are some examples of what you should look out for:

1. “I’ll definitely put your website on the top 5 results”
This is misleading and unrealistic to say the least. If you’re lucky, there will be a few hundred thousand web-pages competing with yours on any given keyphrase. Any of those *could* beat you to the top. SEO projects are dynamic and depend on many factors, which makes is impossible to predict results.

A good SEO will merely provide a guide as to what the results may be (or are likely to be) since they are beyond his control.

2. “Yahoo, MSN and the others”
If the SEO starts to promise rankings on search engines other than Google, beware! Why? Well… 1. Google holds 70% of the market
2. High rankings on Google almost always mean high rankings elsewhere, and a SEO should know this.
3. Other SEs are extremely easy to climb in comparison to Google.
4. This is an easy way to divert trick you into thinking you’re reaching a large share of the market, when in fact, if you’re not on Google, you don’t have much of a market.

A good SEO will briefly explain the most popular search engines and how they differ. Then he will explain why Google has such a majority and how his work will reflect this.

3. “I’ll create another website/domain name”
One ridiculous technique employed by several companies in the UK is to create a website (or a page on another website) that will rank highly for a search term, then use that page to link to, or even worse, redirect visitors to your site. What’s wrong with this? Well…
1. It’s a common ‘black-hat’ technique. Say no more.
2. It adds no real SEO value to your website/domain. If you end your contract they pull the plug and you’re back to square one (minus a small fortune).
3. One of the most important aspects of SEO is on-site optimization. It’s about how your content is delivered to the visitors and how your content is organized and what exactly your content is.

A good SEO will carry out a thorough analysis of your website’s code, linking and content then suggest how these can be improved for optimum search engine exposure. External links are a separate topic…

4. If the explanations are vague…
SEO is a huge field and there are millions of variables involved, but in my opinion it all comes down to content delivery. SEO is about getting all the fundamental parts of your website working as smoothly as possible so that your content organized, clearly defined and accessible to visitors and spiders.

If a SEO can’t explain in detail what his strategy is, then it’s likely to fail. I explain every detail of what I do to my clients, not because I want to bore them with jargon, but because SEO is actually made up of many very simple tasks, all of which can be understood by anybody who’s ever used a computer.

A good SEO will be able to explain every task to a lamer (non-technical computer user).

5.a) You’ll be #1 in searches for your company’s name, or…
5.b) You’ll be #1 in searches for “yellow socks delivery in london sw3 on Thursday afternoons by midday”
SEO should enable your clients to find your website before knowing it evens exists. Searching for your company’s name doesn’t require SEO – the user knows what he/she is looking for. This may sound obvious but I have been offered such a service from a SEO company, apparently approved by Google.

A good SEO will thoroughly research the keywords (and variations) most commonly used by people looking for your content/services. He will come up with a list of 2/3 keyword phrases and explain how he’ll target each of those individually. “blue fishtank delivery in london sw3 on Thursday afternoons by midday” should be “fishtank delivery” or “fishtank delivery london”, depending on how fierce the competition is…

6. “We’ll see the results in 5 months”
It does not take that long! If SEO is done via the appropriate means, you should be able to analyse results within a couple a weeks. In fact, much of the work to be done by a SEO can be thoroughly tested, tweaked, fine tuned and analysed even before the project begins. This means the SEO should be able to provide reports on many aspects of SEO even before the search engines update their ranking, which allows you to keep track of your projects progress. Being in the dark for months and praying for good positions is a thing of the past.

A good SEO will have a range tools/techniques (although he may not want to share these with you) that will allow him to keep you informed of developments throughout the project.

When you are choosing SEO hosting services for your websites, there are many factors that you will take into consideration that will have an impact on the search engine optimization of your websites. The geographic location of a hosting companys servers is just one of those factors.

The Importance of Geographic Location of Servers

Since Google happens to be the biggest search engine by far, when you are talking about SEO, you are really talking about doing what it takes to make Google happy and rank your sites high and send you a flood of organic search engine traffic. Google tends to see your websites location according to its IP address rather than strictly referring to the top level domain.

Some search engine results are filtered by the geographic location of the host, so it is important to know the location of all of the IP addresses that you are using for your websites.

For instance, if you are creating a website that caters to the local search needs for small business people in North Dakota, but according to your IP address your server is located in Florida, it might be quite challenging for you to rank well and get good organic traffic for geo-targeted search terms if the search engines think that the website is located in Florida.

If it turns out that some of your IP addresses happen to be a mismatch for the geographic focus of your content, you can visit Googles Webmaster Central and adjust your geographic targeting there.

The Role of Content Relevance

In a couple of videos about the relevance of geographic location with regard to both SEO and rankings, Googles own Matt Cutts said, If your Web server is located in Germany, search engines are more likely to think that its useful for German users. With regard to whether the geographic location has an impact on rankings, Cutts says that it can affect rankings because Google is concerned about returning the most relevant results to each user, and the location of the website can be a factor in deciding which content is the most relevant.

You want to make sure that your content is relevant to the geographic location suggested by the IP address, or you could run into some challenges when it comes to search engine optimization efforts.

What is the Benefit of Dedicated Class C IP Addresses?

The benefit of having dedicated class C IP addresses is that they will all be absolutely separate and independent websites in the eyes of the search engine bots. This will allow webmasters to create a broad network of sites that can be interlinked in such a way that can send search engine link juice throughout the network and towards the websites these sites point to. It can be extremely challenging to find a keyword relevant site with authority and page rank that are willing to give a one-way link to your site. When you own a fleet of completely autonomous websites, it becomes as easy as building out the network with quality, relevant content that will attract organic traffic and ascend in page rank on the merit of their value.

In the past, webmasters constructed so-called web-farms, creating elaborate, interlinked network of sites. However, as the search engines became more sophisticated, they were able to ascertain that all of the sites, in fact, were associated with a single owner, and this did not pass along the link value among the sites in the network.

SEO hosting seeks to give webmasters a leg up and allows them to gain access to as many as 500 distinct websites but also allows them to control them all through a single cPanel interface, removing several layers of complexity that would have prevented this plan from being at all practical. Having all of those dedicated IPs with the same SEO hosting company also helps to make it far more affordable than it would be if a client tried to put together a similar package on their own.