Month: September 2018

What are the guidelines to SEO writing? Many ask this daily. If you have stepped into the world of SEO writing then you have discovered the SEO article writing guidelines. There is a lot more to SEO writing than most think. This is why the article marketing experts created the SEO article writing guidelines. Yes many great article marketing experts have different views of SEO article writing guidelines. Our views might be different from what you believe and what you currently do. I only know from experience with writing my own content for websites I own and here is what works best for me and my companies.

Let us talk a bit about what SEO is before we get into the SEO article writing guidelines for those that may be new or do not quite understand it. SEO stands for Search Engine Optimization. The purpose of SEO writing is to make your business more visual, more appealing in website search engines. Many people just dive in thinking that it is easy but it requires a few guideline rules in order for you to use SEO writing effectively. What are the SEO Article writing guidelines you ask then? There are not many SEO article writing guidelines. However the guidelines here are vital to have any success in SEO article writing.

SEO article writing guidelines number 1. Write good content, the number one rule in the SEO article writing guidelines. If no one wants to read what you wrote then the goal of SEO writing is out the window. Many businesses hire others mainly ghostwriters to provide eye popping content for their business website to lure readers to check them out. So the content has to be great. Being OK is just not good enough. For article directories to build back links OK is good enough but for website content it has to be awesome.

SEO article writing guidelines number 2. Keywords, they are little hidden subliminal messages within the writing that are to be in conjunction with the topic that is being written on. Keywords are very important to the SEO article writing guidelines. If you are a seller of fish bait an article you might want to do is what type of fish bait attracts which type of fish. Fish bait can be chosen as your keyword. So when someone types in fish bait in a search engine your article on types of fish bait will pop up (hopefully) a person will read it which in part can lead them to your business. Many get confused in this area of SEO article writing guidelines for either they in put too little or the wrong kind of keywords, or they mention the keyword way too much which is called keyword over stuffing.

Remember in SEO article writing guidelines you keywords have to make sense too. Meaning they should be relevant to the topic of the article. In fact the article it self should be in relation to what your business is. Fish bait seller is another example. Say you want to share a good fish recipe. Is that relevant to your business and getting potential customers to come to your fish bait business? Not really. Remember keywords are the KEY in SEO writing guidelines.

SEO article writing guidelines number 3. Keyword density. This gets a lot of controversy as to what is the right percentage to use. Well we all know that 2% or under is good for articles in article directories and blogs. How do we know this? Simple. The major article directories like Ezines, go articles and Isnare will not accept anything over 2%. But what about web content? In my SEO article writing guidelines I recommend you take your main keyword and 3 or 4 other related keywords and write at 3-4%. I’ve seen pages with 5% and 6% for 500 words and it sickens me! In a 500 word article at 5% for a 1 phrase keyword you will have it in the article 25 times. But what about 3 long tailed keywords? Well then you would have a quarter of the article keywords.

Here’s an example. Lets take the keyword phrases SEO article writers, SEO article writing and SEO articles. Well first off in each of the three phrases you have the words SEO and Article. So if you were to write 5% for each keyword then the word SEO and Article would be in the content 75 times each. So for 500 words of content at 5% for these 3 long tail phrases you would have 200 of the words keywords! So what do you do? For multiple long tailed over lapping keywords you write 1% for the over lapping keywords and 2% for the keywords that are not over lapping. This way in the end you will be at 3% for the over lapping keywords and 2% for the keywords that are not over lapping. With this SEO article writing guidelines formula it pleases the search engines and the readers reading the content. Many times people forget the search engines don’t buy your product and services, it’s the people actually on the website who will buy from you. It’s important to have optimized content but more important for the content to look and read well. This is one of the most important SEO article writing guidelines you must follow.

SEO article writing guidelines number 4. Be original, which is the forth important rule in SEO article writing guidelines. It is very important you work is fresh and original and in no way similar to someone’s work or you could be accused of plagiarism.

With these simple SEO article writing guidelines you will see a difference and will have more success. If you do not follow the SEO Article writing guidelines you effort may be in vain.

Now, you can power up your online business with useful SEO technique. The full form SEO is search engine optimization. It is an important process that works really well in online business establishment and in increasing the ranking of the site in search engines. So, promote your business online and make your online presence strong with best SEO provider. Choose a reliable SEO company and make sure high-ranking of website. SEO emerges as one of the most effective and powerful techniques to promote business online. The demand of SEO service is soaring high in the market. You will get a plethora of SEO service companies but when it comes to guaranteed result and long-lasting rank, most of the online marketing company fails to keep the promise. So, you must rely on the trusted name and promote your business in an effective way.

The process of SEO plays an integral role in online industry. Now most of the SEO companies offer package service to their clients. So, you need to hire the best internet marketing company to promote your business wisely among the targeted customers. The competition in online market is getting tougher and millions of competitors are available in the market. You need to apply unique SEO techniques to always stay ahead in the race. The demand of todays marketing is to get the right place at right time. Try to make your brand name popular among the targeted customers so that they reach you easily.

SEO is one of the popular techniques that can help you to stay connected with targeted customers. This is the main reason that many big and small business houses launch this online version to stay on top of the search engines. To make sure better ranking of your website in search engines, you need all technical expertise along with search engine optimization skills. In all aspects, hiring a SEO service provider is the best option. They will help you with innovative marketing plans to increase visibility of websites in search engines.

Now internet has become a powerful mode of communication. Hiring a SEO provider for better ranking of your website will not cost you much as competition is getting tougher between the SEO firms and so, they offer affordable price for their services.

Enhancing the rank of the website is the primary aim of seo service provider. The provider constantly aims at discovering new techniques and methods to boost sales. They are having the ability to drive huge traffic to the site and convert them into potential buyers. Your business always deserves the best and hence you should always stay ahead of your competitors. Some popular SEO methods like keyword research, link building, generating back links, connecting to high value website, SEO optimized content, impressive website design all lead to brand recognition of your business and high rank of the website. You will get huge level of profit from it.

In a race to be ever increasingly popular on the internet, most small business enterprises and online firms attempt various techniques, means and measures to claim the topmost position in search engine findings. It will not be an exaggeration to quote ‘What advertising does to marketing, search engine optimization does for internet marketing. This not only makes you clear of what you’re enrolling for while undertaking an seo Arizona package but it also urges the seo company to act more credibly and offer a promising deal.

Black-Hat SEO: These are best understood as SEO practices and techniques that are logical or not scientific, and hence they do not guarantee lasting results. Lasting results from SEO techniques can never be achieved overnight; those who opt for such cheap tricks run the risk of vulnerability in the face of change.

White-Hat SEO: An important factor of internet marketing strategy at seo phoenix is white hat SEO.

These are nothing but intelligent, lucrative and ethical search engine optimization techniques that guarantee lasting success and superior ranking. By using methodologies that are approved, it is easy to gain natural swing in one’s keywords that will keep pushing them higher till they reach high search engine placement based on the keyword’s relevance and competition. Judiciously employed SEO techniques will invariably gain impressive output.

SEO tips & tools: These are nothing but the methods aimed at improving the position and ranking of the website on search engines. Inclusion tools are header tags, key-word rich content, keyword density, formatting fonts, tag text, etc. along with premium SEO Arizona practices such as article submission, blog-posting, link-generation, forums & pr web postings etc. Their scientific application guarantees maximum popularity and competitiveness possible in a keyword and tremendously improved keyword positioning.

Along with this, guidelines that boost the website’s positioning on Google involve the uniqueness and popularity of its content. These are a few of the most commonly used terminologies to understand the basics of seo phoenix process deeply.

Black-Hat SEO: These are best understood as SEO practices and techniques that are not scientific or logical, and hence they do not guarantee lasting results. SEO can only deliver durable performance if there is strategy of techniques at play. Lasting results from SEO techniques can never be achieved overnight; those who opt for such cheap tricks run the risk of vulnerability in the face of change.

SEO tools & tips: These are nothing but the methods aimed at improving the position and ranking of the website on search engines.

WEB SERVER NOT ACCESSIBLE

If your web site is not accessible or server is down on most of the occasions then you are gaining negative rankings.Other issues such as slow server response times can have negative impact on your rankings. Search engines have to crawl content within fraction of few seconds, and they cannot afford to wait 5-10 minutes if your web server responds slowly.

Use a reliable Web Hosting provider

2) DUPLICATE CONTENT

Search Engines hate duplicate content, and if most of your website content is filtered out as duplicate then it will prove detrimental to SEO health of your website seo health

Dont use duplicate content. If you have inadvertently copied content which you found useful, then dont forget to add a link pointing back to the original document url.

3) EXTERNAL LINKS TO BAD NEIGHBOURS/ SPAMMY SITES

If your website has external links which are pointing to low quality websites/spammy websites/ or websites with duplicate content, then you are heading at DEAD-END seo linking

Special Note:On the other hand having quality external links helps to improve SEO rankings. seo linking

4) DUPLICATE TITLE/META TAGS ON SEVERAL PAGES

If your website has several pages with duplicate meta/title tags then it will lower your search engine rankings. Therefore your must ensure that most of your pages have unique TITLE / META tags.

Also avoid internally duplicated content as well as duplicate meta tags

5) KEYWORD STUFFING

Artificial Keyword Stuffing is used in order to inflate keyword density for a particular set of targeted keywords. In reality it results in lower SEO rankings. Therefore keep your keyword density natural and abstain from artificial keyword stuffing aimed at particular set of keywords.

Search Engines can easily detect artificial keyword stuffing aimed at particular competitive keywords.

6) LINK EXCHANGES

Search engines do not entertain websites which indulge heavily in link exchanges. However, if you do link exchange carefully with related business websites then it can help. However, most of the websites should avoid link exchanges.

Special Note:: Avoid Link Exchanges unless the other website owner is your business buddy seo linking

7) Inbound links from SPAM sites

Inbound links from SPAM websites could have negative impact on your TRUST RANK. However, there are cases where certain black hat SEO”s black hat seostart indulging in FREE SPAM PROMOTION for their competitors.
If there is no previous history of SPAM on your website, then search engines will simply ignore the negative spam link building. On the other hand, if certain elements of spam are included/visible on your website, and you have back links from spammy sites, then it could result in a penalty.

Thumb Rule to avoid being penalized

Case 1 : If your website has nothing to do with external links from SPAM Sites, then search engines will simply ignore them. If you can bring down rankings of genuine websites then every new spammy business website would have brought down rankings of existing websites within their business niche.

Case 2: If your website has elements of SPAM present within the website and has a previous history of being associated with SPAMMY sites then you should put R.I.P banner
on the homepage of your website.

Special Note: – There are some unfortunate webmasters s who think that having a back link from low page rank (PR 0) webpage is equivalent to having a back link from SPAM site. Your website”s Page Rank (Google Page Rank) has no relationship with the actual SEO rankings of your website.

http://www.lebanonwebsitedesign.com/articles/negative-seo-ranking-factors.html

tips for effective SEO:

Tracking

Before you start your SEO campaign make sure to implement a quality web stats package that lets you know what search engine spiders are visiting your site, what keywords are referring the most traffic to your site, and how many hits/page views you are getting.

Build great design

To get the best search engine visibility web designers should follow the 5 basis rules if web design which states that web site should be:

Easy to read
Easy to navigate
Easy to find
Consistent in design and layout
Quick to download

Write effective Title tag on the page

Arguably the most important ranking factor for effective natural SEO is the title denoted by the – title – tags on HTML. This title is considered primary text by the search engines meaning that all the search engines record this text and place considerable value on it. It is important because it is the first text shown in the search results as a hyperlink to your site. As a general rule a descriptive title should be 5 to 10 words for each page or 69 to 75 characters.

Body text

On your page you should always aim to have a healthy amount of descriptive body text to explain what the page is about, don’t rely on the title of the page. You should aim to have your keyword in the text as much as you can, with it still being comfortable to read. This is known as keyword density. All search engines consider words at the top of the page, above the fold as more important in value than the rest of the page

Domain and the URL

Placing key-words in the domain can have some weighting in the effectiveness of your natural SEO. The reasoning is that the terms or phrases matching the words you typed in a query are highlighted when you view the search results. This is known as search- term highlighting or term highlighting. Note; If you are going to buy and use a URL that may have already been used in the past, it is worth while checking the history of the URL.

H1, Bold, Italics

You should have your main keywords once in an H1 tag, once in bold and then once in ITALICS, this should show the search engine crawler that these are important words/phrases for the page, so in turn the crawler will make the assumption that the keywords are important for a visitor.

Anchor text

Anchor text is what we call text links. You should always try and have all text links as descriptive keywords. When a spider follows the link to your page it should have an understanding of the content. Anchor text is a great way of improving your rankings on competitive keywords.

Write fresh content

Google loves fresh content. They have a fairly new spider called freshbot, it crawls the web daily looking for new/updated pages and sites. It will then list the page at the top of their index for that sites keywords. It will stay there for a few days, if the page was just an updated version of what is already in the results it will revert back to the old version and drop back to it’s old position, if the page is brand new then it will drop completely from the index, until the next full update when it should take a permanent place in the results.

Linking

Build high quality external links to your website. Sites with high quality credible links pointing into them gain more popularity than sites with low quality links. It is rumoured that Googles places up to 60% of its weighting on quality of party external links:

See: www.barracuda-digital.co.uk/linkbuilding

Page submission

Submit the root page to all the major UK search engines on the Internet: Google, Yahoo, MSN. It will take them a while until they crawl your site fully but be patient. There are plenty of directories online, find one that fits the theme of your site and submit the root URL, again this may take a while but be patient.