SEO SOP

First, we start with the keyword. Be sure you have a unique keyword as title tag on every page of your site. Do not put the name of your company unless you are already a major brand. If you really feel to put, place it at the end. For example, it will be better to put tag delicious hamburger in town than tag burger queen. People tend to search the product name than the company itself.

Second, content is king. What you have to always bear in mind is that you must have a good, well-written, and unique content that focuses on your primary keyword or keyword phrase.

Third, if content is the king, then links are the queen. You must build a network of quality backlinks using your keyword phrase as the link. Try to get backlinks from blogwalking to content-related blogs.

Fourth, talking about the queen, when you do the link building, think quality not quantity. One single, good, and authoritative link can contribute a lot for your site than a dozen poor quality links.

Fifth, socialize. Understand the social marketing since it is a strong part of SEO. The more you get yourself know about sits like Digg, del.icio.us, Facebook, etc., the better you will be able to compete in search.

Sixth, do not overdo the anchor text. If you make all your inbound links looked same, it will look like automation which Google frowns upon. Use your URL sometimes and your company other times. For instance, put Gumbo Diet Gel occasionally, Diet Gel as well, Gumbo Powerful Diet Gel some other times, etc.

Seventh, if you do not want your website to change often, publish a blog. Writing fresh contents regularly will surely help improve your rankings. Be sure to add new and useful content that has relevancy to your site in the eyes of the search engines.

Eighth, SEO is not a one-shot process. The search landscape changes daily, so keep working on it until you get the results you are expecting. It may take months, or even years. But once you get the trick, youll get it done quick.

Ninth, quickly make your template friendly to search engine. The fact already tells that search engine prefers site with stable speed loading. Change your template into the simple one to make it more friendly to the search engine.

Last but not least, remember that the point of SEO lies on what you are saying, how you are saying it, and what you have set for determining your sites performance. So, be always aware of how you build the website and its SEO.

Web layout factors are relevant to SEO, since they are also factors in deciding the quality of a webpage. SEO, search engine optimization, is not only a trend in the internet but also a necessity for the web pages to withstand in the internet, despite of the furious competition. The web pages are listed in the search engine, depending on the capability of the webpage to satisfy the quality criteria of search engine algorithms. Even though the quality criteria of search engine spiders are kept in secret, the experts have gathered a vague idea about what search engines look for. As the web layout factors play a key role in assessment for the standardization, web layout factors are relevant to SEO.

Search engine optimization is the process of adding or constructing the webpage, according to the so called, optimum parameters used for the search engine listing. It is considered that not only the content but also the way of presentation is important for the ranking of the webpage. It does not mean that the web page must be colorful, but it must be able to provide the basic requirements, which the search engine algorithms as well as web viewers expect for.

Web layout factors are the parameters which are included in the internal webpage structure. Amount of text is the primary layout factor, which in optimum has to be between 500 and 2000. The number of keywords in a webpage has a special attention in SEO, and as a rule, it has to be repeated several times in the text. If the keyword is a phrase, it has to be repeated as a whole and as individual keywords, scattered in the text. To have an exact idea about the ratio of frequency of keywords in the text to the total mount of text, the parameter keyword density is introduced, and parameters suggest it to be between 5% – 7%, in optimum. Apart from the number, the location of key word is also a layout factor in SEO, and the positioning of the keywords near to the beginning of the page, is much appreciated in search engine listing.

Web layout factors also give importance to the text formatting. The use of right tags is important for the SEO, and the headings have to be highlighted. The keyword in the tag and keyword in the links is also important, as well for the web layout. The use of alternative text for the images such as attributes in images is also appreciated among the web layout factors. The description Meta tag is given special importance in SEO, as search engine give priority to it, if it matches with the content of the text. Also, keywords Meta tag can be included among the web layout factors, even though it is not much relevant in the present search engine preferences.

Web layout factors are relevant in the SEO, and require individualistic attention to each factor rather than a comprehensive one, since each factor is individually accounted for the ultimate ranking of the page in the search engine result pages.

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Finding a good SEO company can be tricky as they will all make bold claims but only some of them will be genuine. As to the difference between good and bad SEO its a huge gap with very bad SEO sometimes resulting in your website being banned and dropped from search engines. Good SEO will almost certainly result in you gaining a bigger foothold in your particular field with an increase in customers or sales. Ultimately you need to be able to place your trust in whoever you choose for your SEO work and to be able to do that there has to be a good and easy level of communication.

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