SEO SOP

tips for effective SEO:

Tracking

Before you start your SEO campaign make sure to implement a quality web stats package that lets you know what search engine spiders are visiting your site, what keywords are referring the most traffic to your site, and how many hits/page views you are getting.

Build great design

To get the best search engine visibility web designers should follow the 5 basis rules if web design which states that web site should be:

Easy to read
Easy to navigate
Easy to find
Consistent in design and layout
Quick to download

Write effective Title tag on the page

Arguably the most important ranking factor for effective natural SEO is the title denoted by the – title – tags on HTML. This title is considered primary text by the search engines meaning that all the search engines record this text and place considerable value on it. It is important because it is the first text shown in the search results as a hyperlink to your site. As a general rule a descriptive title should be 5 to 10 words for each page or 69 to 75 characters.

Body text

On your page you should always aim to have a healthy amount of descriptive body text to explain what the page is about, don’t rely on the title of the page. You should aim to have your keyword in the text as much as you can, with it still being comfortable to read. This is known as keyword density. All search engines consider words at the top of the page, above the fold as more important in value than the rest of the page

Domain and the URL

Placing key-words in the domain can have some weighting in the effectiveness of your natural SEO. The reasoning is that the terms or phrases matching the words you typed in a query are highlighted when you view the search results. This is known as search- term highlighting or term highlighting. Note; If you are going to buy and use a URL that may have already been used in the past, it is worth while checking the history of the URL.

H1, Bold, Italics

You should have your main keywords once in an H1 tag, once in bold and then once in ITALICS, this should show the search engine crawler that these are important words/phrases for the page, so in turn the crawler will make the assumption that the keywords are important for a visitor.

Anchor text

Anchor text is what we call text links. You should always try and have all text links as descriptive keywords. When a spider follows the link to your page it should have an understanding of the content. Anchor text is a great way of improving your rankings on competitive keywords.

Write fresh content

Google loves fresh content. They have a fairly new spider called freshbot, it crawls the web daily looking for new/updated pages and sites. It will then list the page at the top of their index for that sites keywords. It will stay there for a few days, if the page was just an updated version of what is already in the results it will revert back to the old version and drop back to it’s old position, if the page is brand new then it will drop completely from the index, until the next full update when it should take a permanent place in the results.

Linking

Build high quality external links to your website. Sites with high quality credible links pointing into them gain more popularity than sites with low quality links. It is rumoured that Googles places up to 60% of its weighting on quality of party external links:

See: www.barracuda-digital.co.uk/linkbuilding

Page submission

Submit the root page to all the major UK search engines on the Internet: Google, Yahoo, MSN. It will take them a while until they crawl your site fully but be patient. There are plenty of directories online, find one that fits the theme of your site and submit the root URL, again this may take a while but be patient.

The ProSense seo wordpress theme created by Dosh Dosh is a free wordpress theme, that may allow you to simply add Google Adsense commercial to your internet blog; whereas preserving the major engines like google in mind.

The WordPress ProSense theme also is available in three different colors, however it may be easily adjusted as long as you recognize some fundamental css and html coding. Out of the box the ProSense theme is fairly decent, however could use a couple of tweaks to optimize earnings with Google adsense and enhance your over all search engine rank.

The first thing that I recommend to do is edit the sidebar.php so that the pages, publish, class, meta, etc… don’t use the tag.
What you will see, is that I eliminated the h2 tag and replaced it with a div tag. Inside the div tag additionally, you will discover that I used the attribute class=sidebartitles1, what this can mean you can do name that specific navigation unit contained in the style.css file. Additionally as a special notice, you need to name every div tag a special name for each navigation tab, for instance the classes tab = sidebartitles1, pages tab = sidebartitles2.

One other way to optimize your ProSense wordpress theme, to copy the code out of your title tag which is situated inside the header.php and pasting it inside the h1 tag located additional down the header.php file.

After you save your header.php file, go to the single.php file and delete this line:

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SEO or Search Engine Optimization is considered today as some of the most popular Internet Marketing techniques used by web masters today. The reason for its popularity is because of its effectiveness in increasing the volume of visitors in a website.

However, according to many SEO experts, including those from seo Philippines companies, for an SEO to become successful, in may require a lot of team effort, skills as well as time to achieve its goal. And that sometimes, clients who lack the information about this may feel unsatisfied with the slow results they are getting from an SEO service provider.

There are, however, a number of techniques which can offer faster results than the use of traditional SEO processes. The disadvantage of this is that SEO experts may have to use a number of unorthodox and usually illicit techniques to offer faster results to clients.

Advantages of using Illicit SEO Techniques
Similar to most types of Internet Marketing techniques, SEO is also known for its techniques which cause adverse effects to Search Engine Result Pages or SERPs. These techniques are popularly known in SEO as Black Hat SEO Techniques.

Black Hat SEO is a term used to categorize techniques which aims to manipulate the SERPs, causing adverse effects to the reliability of a search engines capability to deliver relevant results to what searchers are looking for through different search engines, such as Google.

The advantage of this, however, is that it allows for faster results compared to the use of traditional and orthodox SEO techniques called White Hat SEO.

Many SEO companies all over the world employ these techniques, which allows for faster results, which also leads to the satisfaction of their clients. However, there are several disadvantages to the use of Black Hat SEO which can cause dire consequences to clients.

Disadvantages of Black Hat SEO Techniques
Although the use of Black Hat SEO techniques can prove to be very effective for generating faster results compared to the use of White Hat SEO, the disadvantage of using illicit techniques is that if the website was proven to have been using Black Hat SEO, the website will either be warned or banned from a search engines result page, or SERP.

According to many seo services Philippines experts, a popular example of such a case was in February 2006, where Google removed both BMW Germany and Ricoh Germany for using deceptive practices. Both companies, however, quickly apologized, fixed the offending pages, and were restored to Google’s list.

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Posted on 13/06/2012 by SIAMSERP.com

SEO (SEO Content Writing) SEO Search Engine

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Tag HTML , , SEO

(Unique Content) Search Engine

INTRODUCTION
Search Engine Optimization encompasses a wide range of techniques to enhance the visibility of a website among the search engines, majorly targeted at Google, as a part of Digital Marketing. This is one of the vastly availed techniques from digital marketing companies integrated into the business strategies to facilitate better results and online success.
TYPES OF SEO:
Search Engine Optimization can be categorized in two different ways. The first categorization is based on the type of Search Engine Optimization whether it is done off-page or on-page. The classification is simple:
On Page SEO
Off Page SEO
ON PAGE AND OFF PAGE SEO
As the names themselves indicate, the first one On Page SEO deals with the kinds of SEO techniques which are applied for and in the website. This technique again has a number of techniques like website structural optimization, on page content optimization etc.
You can now easily guess what Off Page SEO means. It deals with the application of techniques that would enhance the page rank and visibility of a website among the search engines off the site. Some techniques like keyword research process which are later used in Ad campaigns, planning of campaigns and execution are part of this off page optimization.
WHITE HAT AND BLACK HAT SEO:
SEO techniques classified on the basis of ethical protocols of the search engines like Google are White Hat and Black Hat SEOs.
White Hat SEO comprises of the techniques which follow the guidelines and protocols suggested by the search engines like Google. This method not only focuses on following the guidelines, but it aims at providing what an average user looks for in a website rather than just concentrating in entering the good books of a search engine. White Hat SEO, though a slow-yielding process, is always the best and genuine process of optimizing a website.
On the other hand, Black Hat SEO is a collection of unethical or simply search engine unapproved techniques that are used by some in order to facilitate fast achievement of reputation and page rank. These techniques are always risky as there is a high chance of the search engines penalizing the website for using them. With the new Google algorithms like hummingbird and penguin, the Black Hat SEO techniques have become more vulnerable and websites could easily be penalized.
THE MAJOR SEO TECHNIQUES:
The following are the variety of SEO techniques that would enhance site visibility, increase the page rankings and bring a website to the top.
oWebsite structure optimization techniques
oKeyword Research Process
oOn Page Content Optimization
oPlanning of Campaigns and Execution
It is essential that every SEO service mentioned above must be implemented by an SEO company effectively to achieve success in optimizing the website both on and off the page.