Tag: HTML

SEO or search engine optimization is the process of improving the visibility of a web site or a web page in search engines via the “natural” or un-paid (“organic” or “algorithmic”) search results, according to Wikipedia. SEO may target different kinds of search, including image search, local search, and video search engines. SEO is and internet marketing strategy and it considers how search engines work and what people search for. Optimizing a website may involve editing its content and HTML and associated coding to both increase its relevance to specific keywords. Promoting a site to increase the number of backlinks, or inbound links, is another SEO tactic.
The acronym “SEO” can refer to “search engine optimizers,” a term adopted by an industry of consultants who carry out optimization projects on behalf of clients, and by employees who perform SEO services in-house. Search engine optimizers may offer SEO as a stand-alone service or as a part of a broader marketing campaign. Because effective SEO may require changes to the HTML source code of a site, SEO tactics may be incorporated into web site development and design. The first basic truth you need to learn about SEO is that search engines are not humans. Unlike humans, search engines are text-driven.
Although the basic principle of operation of all search engines is the same, the minor differences between them lead to major changes in results relevancy. For different search engines different factors are important. There were times, when SEO experts joked that the algorithms of Bing are intentionally made just the opposite of those of Google. While this might have a grain of truth, it is a matter a fact that the major search engines like different stuff and if you plan to conquer more than one of them, you need to optimize carefully. There are many examples of the differences between search engines. For instance, for Yahoo! and Bing, on-page keyword factors are of primary importance, while for Google links are very, very important. Also, for Google sites are like wine the older, the better, while Yahoo! generally has no expressed preference towards sites and domains with tradition (i.e. older ones). Thus you might need more time till your site gets mature to be admitted to the top in Google, than in Yahoo.
Here are a few SEO terms and definitions. Search Engine: a web site that collects and organizes content from all over the internet. Those wishing to locate something would enter query about what they’d like to find and the engine provides links to content that matches what they want. Another term is white hat SEO which is computer security experts. Another term is black hat SEO which is techniques that are used to get higher search rankings in an unethical manner. Black hat SEO techniques avoid keyword stuffing, invisible text, and doorway pages. Those are just a few examples of SEO keywords and definitions. You can figure out more information on SEO just by reaching it on your computer.

Top Check list for Seo

1.)Meta tags: Meta Tags are HTML codes that are inserted into the header on a web page. Meta Tags basically describe the website and give search engines a glimpse as to what your website is about. Fortunately, most good website builders allow you to fill in the Meta information in English and the Meta tag is created automatically in HTML.

2.) Meta Tag Optimization Attributes: A. Meta Title – By far the most important tag is the title tag and it must have your keywords, and the keywords should be at the beginning of the title.Also the title should be interesting because this is what searchers will see in the results and so you want the titles to be eye-catching,

3.) Meta Keywords Least important because whatever keyword you want to rank for and have Google relate to your site to is best achieved through keyword density within content and back link anchor text. However, there are some search engines that do crawl

4. )Robots.txt This file allows for control of how the search engines crawl and index your site. For example, you do not want the search engines to crawl or index admin pages, scripts or theme sections of your website. Also, to avoid duplicate content issues, you want to deny the search engines access to duplicate pages within your site, like print versions of sub pages. What you allow and disallow the search engines to crawl on your site is an individual decision.In Seo Robots.txt file palys major role

5. )Domain and Keywords I strongly recommend that you have your keywords in the domain you choose for your site as this makes ranking a lot easier. You can still rank without the keywords, but you will need to compensate with a lot more backlinks

6.) Inner Pages and Website Content Written Content. Original keyword optimized written content is very important in the ranking of your website. Thin websites with nothing but affiliate links do not do well in Google. Google says, “One of the most important steps in improving your site’s ranking in Google search results is to ensure that it contains plenty of rich information that includes relevant keywords, used appropriately, that indicate the subject matter of your content.

7.)Guidelines for Written Inner Page Content: At least 5 inner pages (preferably more) of main site-wide keyword optimized original written content with at least four or five paragraphs and at least 400 words. Always use keywords in on-page titles. Use the h1 tags for those titles. Tags like h1, h2, h3 place place significant weight on the words that have them and so help to give relevancy of that page for your keywords for ranking. h1 tag should alwasy be used for the page title. Seo Services company must follow these checklist

8.) Internal Link Building Within Content: Having a deep internal linking strategy on your websites and blogs is very important. It not only greatly increases the time that visitors spend on your pages thereby decreasing the bounce rate, it also enhances On-Site SEO by giving more relativity to your home and inner pages for the keywords you want to rank for. Internal Link Building is when you link back to your own home page within your site’s content with the keywords you are targeting and want to rank for in the anchor text. For example, if I want my blog, Internet Marketing Strategies to rank for the keyword Internet Marketing I will add a link back my home page when the keyword InternetMarketing appears within the content on my site. Deep Link – Internal Link Building is the same concept except you link back to inner-pages on your website with respective keywords for those pages as the anchor text.

Does your business leveraging effectively on search engine optimization (SEO)? How frequently do you evaluate your SEO performance? SEO is a regular process and requires an updated check on its progress from time to time. SEO constructively helps in ranking high on Google, Bing and other search engines and attracts a large number of organic visitors towards the site. Considering that ranking is a natural phenomenon, it is important to keep a check on the SEO performance from time-to-time.

Across the market, there are many companies which cater to the SEO services, yet you can go for Chicago based SEO firms. They deliver effective SEO services by providing:

Keyword rich website content

On-page optimization techniques

Off-page optimization techniques

Among various SEO services, SEO evaluation involves huge significance. The Chicago based SEO companies keep a track of the ranking on all the major search engines and make sure that the site sustains higher rankings all the time.

The evaluation involves checking of keywords ranking, link popularity and index freshness and frequency. SEO companies based in Chicago present a realistic picture of the current competition in the online market. They will guide you with the SEO initiatives that should be taken to make your website better.

SEO evaluation makes sure that the content is comprehensive, unique and factual, yet updated at regular intervals. It helps in maintaining the quality, focus and quantity of the content in a website. Furthermore, evaluation process of SEO keeps a check on web server performance, HTML code quality, browser compatibility, traffic volume and other factors.

SEO companies in Chicago undertake initiatives in evaluating a website through all aspects. The process of SEO evaluation involves checking of the visual design of a website and also, keeping a track of features like page layout, branding, consistency and others.

Well planned SEO evaluation gives an insight on the improvement areas of a website and how better it can be improved. The more critically your site is evaluated, the more are the chances for your business to progress. In addition, a strong check on the performance of a website gives you a clear picture if you got maximum returns on your investments (ROI). The Chicago based SEO companies offer cost effective services in optimizing your site to higher search engines rankings.

Let Chicago SEO companies come at your assistance and enable you to make your business more productive and at par with the current SEO trends!

Search engine optimization or SEO is absolutely booming in the MLM home business industry right now. Configuring your MLM website to look attractive to search engines will raise your page rank, put you higher in search results, and increase your organic traffic, and thus MLM lead generation.

The power of SEO services has given rise to the establishment of many companies that offer their SEO expertise to website owners. A good question to ask yourself is, ?Will buying SEO services increase my MLM lead generation or should I optimize my website on my own??

Keep reading and in just a few minutes you will know everything you need to make that decision.

First let’s examine how much you can expect to pay if you would like to outsource your SEO services for your MLM home business. Most professional SEO companies require you to pay a monthly charge and for that they will continue to optimize your website on a monthly basis.

For a reputable company to perform these services on the website of your MLM opportunity, you should expect to pay at least $400 for an initial charge and then at least $100 monthly to maintain your SEO.

The popularity of SEO services has lead to the development of many at-home SEO programs. As these programs have become more popular, there has been a rise in SEO small businesses, or people that use these programs to perform SEO services for others. You can expect this type of service to raise your MLM lead generation a bit, but there are usually great differences in the quality of the SEO performed by a professional and the SEO performed by these programs.

If you so choose, you could probably easily find someone using an SEO program to perform services for your MLM home business website for around $50-$75, but, you should be prepared to accept lower quality work. You can usually find services like these on any freelancing website.

There is still another option though. You could optimize your MLM opportunity website all by yourself and increase your MLM lead generation for free. All you need to do to save yourself hundreds of dollars is study up a bit.

There are many great resources on the internet that you can use to educate yourself on SEO methods. You can start with a simple search on Google. Surely you will be able to find free tutorials that will teach you some great SEO techniques.

Here are some important concepts that will really help you to optimize your MLM opportunity website, so pay attention:

1. Keywords: The exact phrase that people are searching for, like ?earn money from home? or ?network marketing?. Include lots of well-researched keywords in your website contents.

2. Backlinks: These are links on other websites that point to your website. Get a lot of these on related sites to increase your MLM lead generation for free.

3. META Tags: These are special HTML codes that are placed at the top of your MLM opportunity websites. They tell search engines what your MLM home business is all about. Make sure that these are well written and accurate and do not forget to include your keywords.

4. Organic Traffic: refers to website visitors who find your site through search engines. If your SEO is done well, this will be your main stream of MLM lead generation.

So now you know some basic information that can help you decide if you would like to hire a professional to raise your MLM lead generation, or if you want to have a go at it alone.

Remember, professional services can yield some great results. However, there’s nothing like learning a new skill and getting something done all on your own. The acquired knowledge will definitely keep paying for itself over and over again.

if you are looking for a professional seo company that gives cheap seo services and great link building services then you better visit our site

Clean up the Html Code
You should reduce the amount of code on the web page, else search engine spiders may have trouble crawling your site.

Check for HTML validation for opening and closing tags and remove broken links if any.

JavaScript and Style Code
An important part of SEO is the keyword density of a web page. For example, if you have a paragraph of 100 words and you repeat one of your keywords 10 times in that paragraph, then the keyword density for your keyword in that paragraph will be 10%.

It has been said that you should avoid using raw JavaScript code in your HTML code as it reduces the density of your keywords by increasing the amount of words your page contain, if that makes sense.

Semantic Structure

Use header element properly on your site. Search engines use header elements to determine the context and purpose of your web page. Headers provide semantic structure and meaning to web pages, and search engines, like Google, give preferential treatment to web design that use headers properly.

Title and Description Tags
Every page in a web site should have a unique title and description tag with the targeted keyword for that page included. Although search engines seem to pay less and less attention to the tags and meta tags used in a web page, there are some tags that some search engines do use. Google, for example, does use the title tag.

Keywords Meta Tag
The keywords meta tag is one of those that represents the content of a site and is not used by the majority of search engines.

Page Content
Search engine spiders can only deal with text and love valuable content. After all, the whole point of a search engine is to help people find information, and information generally comes in the form of text.

The other issue that all this raises is that the way a visitor will ‘see’ your site is not necessarily the same way a search engine will ‘see’ your site. We are reproducing below one way that search engines will see your site.

DOCTYPE Declaration
The DOCTYPE declaration, which should be listed at the very top of a HTML code of web page, is a statement that tells web browsers how to ‘read’ the HTML code of that web page. This declaration seems to have now become an important part of the SEO structure of web pages. If it is missing, your search engine ranking may suffer.

Robots Tag
This tag enables you to control whether a web page is to be indexed or not, and whether a search engine spider is to follow the links on a page with a view to indexing the pages the links point to. It must be said that this tag is optional in that a web page will be spidered by a search engine spider if this tag is missing.

Presence of Robots.txt File
This file enables you to control which folders of your web site you want indexed and which ones you want ignored. It also enables you to control which search engine spiders you will allow to spider your web site, and which ones you wont. This file is so important that some search engines will not spider your site unless they find this file in the root folder/directory of your web site.