Tag: Search Engine Optimization

Many people wonder why SEO (Search Engine Optimization) matters, especially in small business where resources are limited. While it may be true that some people overrate SEO to the point of magic (make millions in a year, etc.), its hard to argue that SEO is one of the best ways to advertise in the modern Internet age.

Usually, the ones who criticize SEO advertising or have disappointing experiences with an SEO company dont entirely understand how the process works. SEO is a form of advertising, and a form of targeted advertising, in that you only sell to the people who look up your chosen keywords. Who in their right minds would say that advertising is overrated or that targeted advertising is a passing fad?

Technology comes and goes but advertising and marketing are as old as human history. The facts show that SEO advertising is one of the best ways to attract attention online, and no one denies that everyone is on the Internet in 2011, whether they are shopping, surfing, or wasting time playing farm simulator games.

The truth is that SEO doesnt single-handedly make or break a businessyou do. With your efforts, you can strategise and bring your company to new heights or let it stall out by taking a misguided turn. However, SEO must always be a part of your campaign, because search engines are a major part of Internet life.

There are only four major ways to attract attention online: SEO (that is, the articles and texts that make websites), PPC (pay-per-click advertising), banner advertising and news articles/press releases. SEO is not only the most affordable way to advertise, its also the best way to target advertise. Instead of selling your business to random surfers or Googlers, you are selling your services to people who are already interested in your productpeople who have taken the time to type out what they want to buy.

Did you know that an estimated 60% of the market do not invest in SEO? Furthermore, upwards of an estimated 20% dont even know what the term means. This means that once you start a complete SEO 9 campaign, you can expect to reach more of the market than over half of your competitors are reaching.

The fact that SEO is affordable and targeted makes it exceptionally important for small businesses, who cant afford to put off advertising or run an expensive ad to random Internet surfers. Your investment in Search Engine Optimization will help your small business grow!

What are the guidelines to SEO writing? Many ask this daily. If you have stepped into the world of SEO writing then you have discovered the SEO article writing guidelines. There is a lot more to SEO writing than most think. This is why the article marketing experts created the SEO article writing guidelines. Yes many great article marketing experts have different views of SEO article writing guidelines. Our views might be different from what you believe and what you currently do. I only know from experience with writing my own content for websites I own and here is what works best for me and my companies.

Let us talk a bit about what SEO is before we get into the SEO article writing guidelines for those that may be new or do not quite understand it. SEO stands for Search Engine Optimization. The purpose of SEO writing is to make your business more visual, more appealing in website search engines. Many people just dive in thinking that it is easy but it requires a few guideline rules in order for you to use SEO writing effectively. What are the SEO Article writing guidelines you ask then? There are not many SEO article writing guidelines. However the guidelines here are vital to have any success in SEO article writing.

SEO article writing guidelines number 1. Write good content, the number one rule in the SEO article writing guidelines. If no one wants to read what you wrote then the goal of SEO writing is out the window. Many businesses hire others mainly ghostwriters to provide eye popping content for their business website to lure readers to check them out. So the content has to be great. Being OK is just not good enough. For article directories to build back links OK is good enough but for website content it has to be awesome.

SEO article writing guidelines number 2. Keywords, they are little hidden subliminal messages within the writing that are to be in conjunction with the topic that is being written on. Keywords are very important to the SEO article writing guidelines. If you are a seller of fish bait an article you might want to do is what type of fish bait attracts which type of fish. Fish bait can be chosen as your keyword. So when someone types in fish bait in a search engine your article on types of fish bait will pop up (hopefully) a person will read it which in part can lead them to your business. Many get confused in this area of SEO article writing guidelines for either they in put too little or the wrong kind of keywords, or they mention the keyword way too much which is called keyword over stuffing.

Remember in SEO article writing guidelines you keywords have to make sense too. Meaning they should be relevant to the topic of the article. In fact the article it self should be in relation to what your business is. Fish bait seller is another example. Say you want to share a good fish recipe. Is that relevant to your business and getting potential customers to come to your fish bait business? Not really. Remember keywords are the KEY in SEO writing guidelines.

SEO article writing guidelines number 3. Keyword density. This gets a lot of controversy as to what is the right percentage to use. Well we all know that 2% or under is good for articles in article directories and blogs. How do we know this? Simple. The major article directories like Ezines, go articles and Isnare will not accept anything over 2%. But what about web content? In my SEO article writing guidelines I recommend you take your main keyword and 3 or 4 other related keywords and write at 3-4%. I’ve seen pages with 5% and 6% for 500 words and it sickens me! In a 500 word article at 5% for a 1 phrase keyword you will have it in the article 25 times. But what about 3 long tailed keywords? Well then you would have a quarter of the article keywords.

Here’s an example. Lets take the keyword phrases SEO article writers, SEO article writing and SEO articles. Well first off in each of the three phrases you have the words SEO and Article. So if you were to write 5% for each keyword then the word SEO and Article would be in the content 75 times each. So for 500 words of content at 5% for these 3 long tail phrases you would have 200 of the words keywords! So what do you do? For multiple long tailed over lapping keywords you write 1% for the over lapping keywords and 2% for the keywords that are not over lapping. This way in the end you will be at 3% for the over lapping keywords and 2% for the keywords that are not over lapping. With this SEO article writing guidelines formula it pleases the search engines and the readers reading the content. Many times people forget the search engines don’t buy your product and services, it’s the people actually on the website who will buy from you. It’s important to have optimized content but more important for the content to look and read well. This is one of the most important SEO article writing guidelines you must follow.

SEO article writing guidelines number 4. Be original, which is the forth important rule in SEO article writing guidelines. It is very important you work is fresh and original and in no way similar to someone’s work or you could be accused of plagiarism.

With these simple SEO article writing guidelines you will see a difference and will have more success. If you do not follow the SEO Article writing guidelines you effort may be in vain.

INTRODUCTION
Search Engine Optimization encompasses a wide range of techniques to enhance the visibility of a website among the search engines, majorly targeted at Google, as a part of Digital Marketing. This is one of the vastly availed techniques from digital marketing companies integrated into the business strategies to facilitate better results and online success.
TYPES OF SEO:
Search Engine Optimization can be categorized in two different ways. The first categorization is based on the type of Search Engine Optimization whether it is done off-page or on-page. The classification is simple:
On Page SEO
Off Page SEO
ON PAGE AND OFF PAGE SEO
As the names themselves indicate, the first one On Page SEO deals with the kinds of SEO techniques which are applied for and in the website. This technique again has a number of techniques like website structural optimization, on page content optimization etc.
You can now easily guess what Off Page SEO means. It deals with the application of techniques that would enhance the page rank and visibility of a website among the search engines off the site. Some techniques like keyword research process which are later used in Ad campaigns, planning of campaigns and execution are part of this off page optimization.
WHITE HAT AND BLACK HAT SEO:
SEO techniques classified on the basis of ethical protocols of the search engines like Google are White Hat and Black Hat SEOs.
White Hat SEO comprises of the techniques which follow the guidelines and protocols suggested by the search engines like Google. This method not only focuses on following the guidelines, but it aims at providing what an average user looks for in a website rather than just concentrating in entering the good books of a search engine. White Hat SEO, though a slow-yielding process, is always the best and genuine process of optimizing a website.
On the other hand, Black Hat SEO is a collection of unethical or simply search engine unapproved techniques that are used by some in order to facilitate fast achievement of reputation and page rank. These techniques are always risky as there is a high chance of the search engines penalizing the website for using them. With the new Google algorithms like hummingbird and penguin, the Black Hat SEO techniques have become more vulnerable and websites could easily be penalized.
THE MAJOR SEO TECHNIQUES:
The following are the variety of SEO techniques that would enhance site visibility, increase the page rankings and bring a website to the top.
oWebsite structure optimization techniques
oKeyword Research Process
oOn Page Content Optimization
oPlanning of Campaigns and Execution
It is essential that every SEO service mentioned above must be implemented by an SEO company effectively to achieve success in optimizing the website both on and off the page.

If your business is online then it is possible that you have come across the initials SEO, which means Search Engine Optimization. Search engine optimization is the process to get your website ranked higher in the search engines. It can be done by the natural or unpaid search results, rather than the Pay-Per-Click results that are shown on the outside columns of the results list. SEO is an essential service because the internet changing at a fast rate and there is increased competition for the market share in order to achieve to the top positions in the different search engines. For online businesses it is very easy to have the best chance of succeeding the aim of your company through SEO services. By the help SEO services your website may positioned in the top ten listing on the main search engines such as Google, Yahoo!, and Bing etc. Through research it has been shown that majority of the people prefer top ten search results when they browse the lists on search engines and rarely go for next results.

While providing SEO services, a major responsibility of SEO consultants is to work out keywords and phrases that will match user’s search pattern. Following this the SEO consultant should utilize the keywords and phrases to generate articles and further content to be added to the website. In doing do, they always promote the natural progression of website ranking and provide different strategies to help the client to develop the popularity of the website. Though the process appears to be straightforward and easy, search engine optimization process does not happen overnight. The fact is SEO is a rolling process that can take months or more before we get results. Therefore once your website gets desired ranking SEO remains an ongoing process. One reason for doing this is that in the world of internet search algorithms alter regularly.ly.

Basic SEO services will put in place procedure that will help to make website more attractive. Whatever content is there on a website should be relevant and unique in order to attract visitors towards your website. SEO service providers always give necessary information to their client to implement their search engine optimization strategies.

Another option is outsourcing website optimization to an SEO consultant or SEO service provider can be extremely beneficial to business and often provides many hidden advantages. It can be in cost effective way due to the reduction in staffing and the need for specialist training. It also provides companies to keep their focus on the core objective of their business and allowing more options to achieve corporate goals. There are many types of SEO services and you can choose from them to help you to increase your website rankings. Most of the consultants often specialized in different areas of optimization and different types of website.

SEO service is the most fundamental concept to the internet marketing and essential for every online business or website to go through it. Put this concept into practice and your website will rank top in search engines.

Because the mid 90’s Webmasters have actually been locating and producing ways to enhance their Web sites for online search engine. Higher position within the online search engine indicated a lot more visitor traffic to their web page, thus resulting in adjustment of meta-tags and numerous other search algorithms. Online search engine then should discover a method to give much better outcomes to customers, and as a result created highly complex formulas much less based on manipulation. This is when Search Engine Optimization composing for internet material entered major play.
Search Engine Optimisation, or Search Engine Optimization, has quickly turneded into one of one of the most extensively utilized on the internet marketing strategies around today. Any person and everybody owning or running a Site have begun using this unique advertising approach to assist their ranking throughout online search engine and improve hits to their Site. The concept, as with earlier search engine optimization, is that with a greater position and usually much more strikes to their site on day-to-day basis, will cause their company to view a greater return on profits.
Why Search Engine Optimisation Works For a Web site
Essentially Search Engine Optimisation is used as an advertising and marketing approach for Webmasters aiming to increase their rankings on a search engine result page. For that reason, professional SEM firms (Online search engine Marketing) consider all form of variables in conclusion just what exactly will help an Internet site enter the top rankings of an online search engine outcomes web page. A number of these variables include conjecture on just how certain search formulas work, and also just what exactly folks are hunting for to discover such a Site. Based upon what people could possibly be hunting for, particular key phrases and special content are made and put throughout the text on the Internet site. Then, when those certain key words or similar content is browsed in such online search engine as Google or Yahoo, the Internet spiders of those search engines will effortlessly index the seen Website and shoot it up through the rankings on the outcomes web page. Various other story of Search Engine Optimisation might consist of altering up facets of a Web site that could protect against a Web crawler from completely spidering a Site which would lower the Websites ranking. Transforming the setup, look, and coding elements of the Website to appeal additional to online search engine, all aid in helping to stop such troubles.
Benefits of Professional SEO Services
Undoubtedly the main perk of using some sort of SEO on a Website is enhanced quality traffic to the Website and with any luck an improved return on earnings. There are many unforeseen perks to SEO. These unexpected benefits consist of:.
Talking the site visitor’s language – Key word research in between the Web designer and the SEM company permits the Web supervisor to find the language where their readers talk. This enables them to use that language within the Internet site content and make it much more enticing to visitors. By using key words and creating unique content, the Web site then becomes material riche, which permits more info and detail for site visitors. Therefore, keeping visitors coming back and creating a lot more attacks to the Site as word developments.
Making use of Web page Titles Efficiently– A professional SEM company will certainly know that many online search engine position more relevance on the page title compared to the remainder of the page. Assuming that the title properly explains just what is on the web page, the online search engine manage to a lot better predict what that specific page is approximately. Accurate title pages will additionally assist site visitors to understand where they are which keep them coming back. Headings and Sub headings are similarly essential also for online search engine and readers. Search engines check the headings content equally people do and establish just what is of the majority of value.
Link Content that is descriptive– SEM firms will certainly likewise offer particular descriptive connected content that is considerable not just for online search engine that place importance on these hyperlinks, but also for the functionality of the site in basic. Individuals will view the detailed web links while scanning and select exactly what is essential to them.
High quality Content– Among one of the most essential aspects of exactly what an SEM firm could do is to give top quality material on the Web site. With giving quality and well know material, several other Web designers will certainly want to exchange hyperlinks. This drives also a lot more website traffic to the Site and is advantageous for all parties involved.
Expenses of SEO and SEM Firms.
The expenses of having professional Search Engine Optimization services included in a Site can differ throughout different business and could be dependent upon the sort of solutions or the amount of solutions one may choose. A breakdown of such choices could be seen below:
. Per hour– A hourly price is probably one of the most typical and most convenient method to price specific projects. Depending upon the degree of company, Search Engine Optimisation expert could vary from $40 an hour at the reduced end, to $500 at the top end of the higher demand firms
. Packaged prices– Commonly an SEM firm will certainly provide a package deal at a specific cost for a set amount of job. Such a plan may consist of 20 articles, 15 blog sites, 3 news release, 2 e-mail letters, and keyword phrase research for a regular monthly fee. These rates of training course will certainly vary depending upon the encounter of the firm, but also for the above plan anywhere from $2000 – $5000 per month would be affordable
. Regular monthly Retainers– Many SEM firms will use a regular monthly retainer that possesses a basic work bundle or the alternative to tweak it from month to month
. Pay based on ranking or visitor traffic– Some SEM firms will certainly enable the choice to pay for a particular ranking, such as page 1 or 2 in a Google search, or pay for a collection quantity of quality traffic to a website. Those desiring this kind of deal may have really particular search terms that would certainly yield a high rank in the online search engine.
Success with SEO.
Undoubtedly, Search Engine Optimization is a fantastic advertising and marketing strategy for any kind of Website planning to get a larger return on earnings. When Search Engine Optimisation is made use of well, it can eventually boost ranking and the amount of site visitors to a Website while likewise intensifying the usability for visitors. However, Search Engine Optimization is most efficient when utilizing different several other online marketing methods to sustain it. A professional SEM company must be gotten in touch with when thinking about on-line marketing for a certain Web site.