Tag: SEO

An SEO Company in India is always fired up when it comes to taking up a website optimization project. It knows it has a job in hand and knows pretty well the better it does that job, the easier the ride becomes. It knows the website and the promoters behind it are banking on the SEO Services Company to come up with a sensational effort and see the site rise to the top.

Every feature that becomes part of the website optimization package is taken after a lot of calculation and consideration, for a futile feature always goes in vain and never really brings the kind of results it should.

It is important to know the results that come because of the effort put in by the SEO Services Company. Your website gets enhanced visibility, sales shoot up overnight, it gets a thorough competitive edge and its value gets maximized invariably.

The SEO Company in India astutely segregates its services into two varied parts, On Page Optimization and Off Page Optimization.

Some of the highlights in the On Page Optimization part include website analysis, keyword research, SEO friendly website designs, meta tags creation, anchor tags optimization, heading optimization through H1 and H2 tags, content optimization through keywords density and proximity, image optimization, SEO copywriting, sitemap XML creation, Google webmaster tool verification and Google analytics code addition.

Off Page Optimization done by the SEO Services Company engulfs features such as link building, directory submissions, blog posting, article submissions, press release submissions, blog comments, forum activities, classifieds submissions, RSS FEED submissions, submissions done in local business directories, video optimization, submissions done in Google Maps and search engine submissions.

Once all the work is done, the SEO Company in India readies itself for the project monitoring work that follows. Once the campaign is fully deployed and done with, the results are closely monitored. The vendor tracks the performance of the website from close quarters and sees to it the site rises steadily. In case something seems to be out of place or the site does not respond the way it should, the vendor shows great agility in immediately altering the course of the campaign and making instant changes.

The reason why SEO Companies in India have been successful over such a long period of time is because of their careful planning, implementation and vigilance. They have always had that sixth sense which has helped them understand the dynamics of search engines, how they scrawl websites and eventually index them.

They bring this experience to the fore when they work on real time projects. They know what features they need to select, choose their material carefully and conjure things pretty systematically to ensure any website rises to the zenith of the search engine rankings, does exceptionally well and ranks at the top for an extended period of time.
You can say when you read all this that the company indeed has a lot of cards up its sleeve and knows where to strike and how hard to strike.

When you are looking for an SEO agency to take care of your web marketing needs, there are a few things you must keep in mind so as to make your transaction worthwhile. There may be a number of them out there. But not every single one of them is able to provide you the quality and quantity of outputs required to make a difference in your popularity online. It is your responsibility as a consumer to educate yourself about your options and how you go about choosing which to get. You cant prevent failure if you yourself are not an active part of its realization.

Initially, you will have to look at the background of the SEO agencies you are considering. Background can tell a lot about the character of a company, what their values and goals are and how you can align your own business with their products and services. Its not safe to just assume that this particular contact will meet your standards. You have to dig deep and figure out if there is something trustworthy or impressive about them. What you want is a marketing ally that can bring you up, not down.

Second, you have to consider their track record as far as their performance goes. Prowess in search engine optimization can be measured, you know. Just take a look at the SEO agencys website and check its standing online. Inspect its features and see how their claims are directly reflected by their packaging. Moreover, talk to their previous clients and ask about their experiences. See, its easy to be sweet-talked into believing certain assurances. But what you need to understand is that words are never as good as tangible proof.

Third, opt for an SEO agency that is flexible not only in the services they provide but also with their payment terms. You cant always assure yourself that you have enough resources to fund monthly marketing campaigns. So you want to arrange something that allows you to start and stop a contract whenever it is convenient for you. There are companies out there that provide monthly renewable service agreements as well as packages. And there are also those that help you in managing your dues by giving discounts and extending deadlines.

Fourth, align yourself with SEO service providers that have shown accessibility in terms of communication and management. When you are dealing with another person and it involves money, you want to be guaranteed that you can depend on them to provide you updates and administrative assistance any time you ask. You dont want to pay the fees and then be ignored every time you want to reach out and request for reports or raise complaints.

Finally, it wouldnt hurt to coordinate with an SEO company that is affordable. The whole reason why SEO is popular is because it costs less than the traditional methods of marketing. It will make no sense if you spend as much if not more on an online campaign as with a radio ad. But of course, make this your last priority. You do not want yourself to limit your options starting with this criterion.

As I contemplated writing this article, I thought, another one on this dreaded topic (freelance writing rates). “Why can’t we all just get along,” is the motto that is running itself over and over in my head right now.

BUT, I’m going to tackle this anyway. Sometimes, progress just takes a while.

When I started to take on SEO writing projects, it was a new niche for me. So, I researched every aspect of it. Rates, of course, was at the top of the list.

Almost all of the research I did was disheartening. Much of what I read about rates on SEO writing was low – very low. Most of the assignments offered pay like $1-$4 for 350-500 word articles. And that’s not a typo.

If $5 was offered, it was like – woohoo! – a “good rate.” I was horrified and this almost put me off entering the SEO writing niche.

But, with 15 years of freelance writing experience under my belt, and almost a dozen as a small business owner, I had a gut feeling that this was a niche where some real money could be made.

So, why am I telling you all this? Because when it came time to set my rates, I didn’t even try to compete with what others were offering. I took the following into consideration when I set my rates for writing SEO content.

SEO Writing Rates: How I Set Higher Rates – and Got Them!

Contact the Source Directly: Many of the low rates I saw offered were on bid-for-pay sites and forums. And, while I don’t knock these as far as looking for work, from what I could gather, these were frequented by other freelance writers looking to outsource work.

Hence, they were really the middle man. So I targeted the businesses themselves. By targeting the source, I could command higher rates. Experience: I know what I bring to the table as a professional. Experience has taught me that working for pay that I wasn’t comfortable with would only lead to misery. And, I’m not in this to be miserable.

So, I set my rates according to what I needed to make, fully realizing that if I didn’t get work at those rates, then this was not the field for me. Realizing this, I was fully prepared to walk away from the niche – something I think many freelancers are afraid to do.

You have to make a decent wage to feel good about yourself. While we may all occasionally take on projects we wish paid more, there’s no reason to do it day in and day out. So, if you’re working in a sector that doesn’t pay well, don’t be afraid to stop doing it and look for work in other – better paying – sectors.

Charge in the Middle: I charge $25/per 500-word article. For some, this is high, for other’s it’s low. But, it works for me. I can usually write an article in 30-45 minutes. My all-time low was 20 minutes (this doesn’t happen often and the subject matter is topics I’m extremely familiar with). Most articles take me about 40 minutes to write.

This translates into an hourly wage of $75 on the high end, and $33 on the low end. That’s comparable to an average salary of $68K to $156K (hourly rate x 40/hours week x 52 weeks/year).

This is more than many make on full-time, 9-5 jobs. I wanted to charge enough to make what I needed to live, but not so much that I had to struggle to bring in clients. This rate has allowed me to do that, which brings me to my next point …

Why You Should Never Be the Lowest or Highest Bidder

I know I could probably charge more because of my experience and marketing expertise. But, you know what? When you charge near the top, projects take longer to come in. Charge near the bottom, and someone will always beat you out on price.

The rate I charge allows me to seamlessly bring in new clients – and make a more than decent living without stressing. In fact, I’ve recently started to outsource projects because I’m so busy. If I was charging “top dollar,” I don’t think I’d be at this point yet.

How to Set Your Freelance Writing Rates to Bring in the Most Clients

A rule of thumb is, the more you charge, the more you will have to spend to land clients – and the longer it takes for you to land clients.

Furthermore, clients expect more when you charge top dollar. Think about it, if you stayed at the Holiday Inn, would you expect the same level of service you’d get at The Ritz?

The nice surprise here is you can provide your clients with “Ritz” service, while billing Holiday Inn rates. Your referral rates will go through the roof, and when you do decide to raise rates, practically none of them will jump ship because you ask for a few extra dollars.

To be successful in business, you have to consider all components, not just rate. For me, I’d rather be super busy charging mid-level rates, than slow charging top dollar. And that’s exactly where I am.

About the Author: Yuwanda Black is a freelance SEO writer. She blogs at InkwellEditorial.blogspot.com and is the author of How to Make $250+/Day Writing Simple, 500-Word Articles.

One of the most common mistakes when a company decides to invest in SEO, whether in-house or with an agency is the lack of understanding of the importance of the development of the SEO campaign plan. Often the most difficult core competitive keywords are chosen without considering the issue of profitability, as many companies hope to move up on the search engines for these broad industry keywords. SEO is not just about being seen it has to be about profitability further down the line and this should be central to the development of the SEO campaign plan.

Step 1:
If your company is selling products online the first step is to evaluate which products have a better margin and then go about keyword research. If your company is offering services then the same principle applies, only in evaluating the long-term worth of your potential clients to each service if this applies. The SEO campaign plan should market your most profitable products or services when possible.

Step 2:
Next you need to understand that you must split the keyword that apply to your chosen services or products into core competitive keywords and long-tail keywords. Core competitive keywords will be the more difficult keywords that all your competitors hope to be on page one for as well. The long-tail keywords are less competitive and often by their nature can mean that the person searching is closer to making a decision.

For example a core competitive keyword for a ladies clothes website will be dress, whereas a long-tail keyword for the same website will be one one-shoulder dress or halter neck dress. These long-tail keywords have a higher chance of moving up the rankings of the search engines faster and additionally as the lady searching is looking for a specific style of dress there should be a higher chance that she is ready to buy.

Step 3:
When it comes to deciding your keywords, both the core competitive keywords and the long-tail keywords to include in your SEO campaign plan there are some shortcuts. If you are already running a pay per click campaign you can evaluate the keywords within this campaign in terms of cost effectiveness.

Look at the cost per conversion if you have this information available and you should notice that the long-tail keywords will have a lower cost per conversion, the same principle will apply to your SEO campaign plan. It applies in a different way as you will either be investing a cost in an agency or in-house over a period of time.

Step 4:
Mix and match some different approaches to gathering keyword data. Combine what you have decided from your website and ppc campaign, if you have one and use the following free tools.

You can search on the search engines and you will find a variety of free keyword tools, some of which are very good. In general these offer the more high traffic keywords so to create long-tail keywords you will need to use ppc data or be creative.

Try to step out of your own mindset and put yourself into a potential buyers’ frame of mind. Some search very broadly yet others can be surprisingly specific!

Most individuals who have a professional website are aware that SEO is necessary for any website to remain successful. SEO, or search engine optimization, can be used to help a website’s search engine rankings and enable customers to find their website more readily. SEO is really the most fundamental method of Web advertising and is provided by most online marketing agencies. These agencies typically also provide pay-per-click services. PPC is another crucial step in advertising websites online, and it is something that needs to be done along with SEO.

Some site owners make the error relying on SEO exclusively. SEO gives you the ability to bring increased traffic to any website, but the frequent steps needed to keep up with it are time intensive and need to be handled by someone who knows all the current ways to be in compliance with search engine rules. People who do not possess much experience with SEO make mistakes that keep them from getting their website ranked high enough for customers to find them easily.

Unless you are a SEO whiz, it is highly recommended that you hire an online marketing agency to do the work for your site. These people will implement a mixed strategy that uses email marketing, SEO and PPC. With PPC, the agency will get your site to appear in the advertising column of top search engines. They will also get your site to appear as ad banners on other Internet sites.

PPC management is a challenging process that is best accomplished by a professional agency. You have the opportunity to designate your own cost per click; this is definitely where most people make their mistake. Most inexperienced people assume that they should try to save money and choose the least expensive price for each click through to their website. When the cost is this low, other sites that have set their cost-per-click at a higher rate will be given more consideration and appear more often. Experts know which keywords will bring success and the correct price to select for each click through to your website.

A mix of SEO and PPC is the perfect way to generate the maximum amount of traffic. An effective email marketing plan should be used as well. You can have a sign up box integrated on your landing page and have site visitors submit their name and email. This makes them subscribers who will receive notices, updates and newsletters that you send out. Studies have verified that subscribers are a lot more likely to make purchases or sign up for paid services; they are also more likely to become regular customers rather than a one-time visitor. Increasing conversion rates is a necessity if you are using your site for commerce, and email marketing is the ideal way to increase revenue.

Of the scores of sites on the Internet, an amazing number of them are inactive and are practically abandoned by their owners. People frequently give up on their site because they can’t get enough visitors. Web marketing techniques like SEO and PPC require time for it to take full effect. People often give up within the first few weeks when they do not see any results. Just as you are recommended to hire a plumber for a leaky faucet, you are recommended to hire an Internet marketing firm rather than try to advertise your site on your own.