Tag: URL

ptimizing your website requires many technical skills, including SEO (search engine optimization), SEM techniques, keyword research, breadcrumb SEO, landing page optimization, and so on.

As of today, Google.com released a new method which really helps all websites across the world, this is called Google bread crumb. Breadcrumb is extremely useful to any website today, it is a technique which allows visitors to see more than one URL address (landing pages) under your website address. This is an amazing feature because it is able to separate the best websites from the rookies and pretenders, it requires specific coding and implementing that code into your website (search breadcrumb SEO on Google in order to find out the code). Once you have implemented this code, say a searcher keys in a search into the Google query (imagine the searcher is looking for a Toronto SEO company), once the search is keyed in, all top 10 websites will pop up. Websites which are using Breadcrumbs within their HTML code will show all the landing pages of their website underneath their URL address (in green). You’ll notice that instead of the landing page saying “Click here” or “Contact Us”, they will have keywords.

This is the big advantage of Google breadcrumbs, you are able to see keywords which not only represent the landing page but also tie in to the overall theme of keywords that a particular website is trying to chase; this means you’re exponentially increasing your chance to rank on the first pages of Google for any keyword; it’s really an amazing invention but doesn’t have much difference than say meta keywords (which no longer hold any credentials or weight with Google).

Other than breadcrumb seo (please search on Google), there are many other ways to optimize your website. Remember, if you are a website providing services (like an SEO company) you must have forms which ask specific questions (not personal) and provide them with different options about what kind of service they want (be it SEM, PPC, or SEO) and the pricing structure of the services you provide.

The next thing to remember is that keyword research is vital to any successful SEO campaign for your website, without properly inserting and injecting keywords into your content (without spamming) you risk missing out on thousands of searchers daily while your competition’s marketshare grows larger daily because of Google. How do you go about compling a keyword list? Use Wordtracker, Google keyword tool, and SEO suggestion tool. Once you have typed in a “broad” (broad = all words included into the variety of it) phrase then make sure to take that phrase and put it into Google search to see the amount of competition for a specific search. If the competition is high and the amount of searchers for a specific keyword is not high, then it’s not worth chasing that keyword, simple as that.

The next step is to make sure your entire page is optimized, use SEO to optimize your website including proper meta tags (focus on meta title and description only, filling out keywords does not matter), content, alt image tags, and more.

Lastly, make sure to use website grader to check how well you have optimized your website (it may not track it right away, you need to give Google time to cache your website 7 days after you have made changes, so keep checking website grader every 7 days to see your website results and how well optimized you are)

Many sites on the web are amazing – a real tribute to their designers. Many of these are attractive, functional and compelling for visitors. But look a little deeper and we see a consistent problem with search engine ranking possibilities across many sites. The snazzy site’s creators are good at their job. Their job is site creation. They also generally think they understand site prioritisation but screw up their clients SEO such that the search engine optimisation effort is multiplied through re-work and necessary architectural changes. The main issues are URL manipulation, duplicate content and a serious downside of popular shopping cart software products. Related issues are potentially endless, particularly with future site changes/overhauls and their abandoned URL’s that have desirable search engine clout. The Cause Leading to the Effect. Since people in business generally have a skill base that doesn’t include web site design, they dip into the sizable pool of inexpensive web creator talent around. They’ve heard of SEO, but their chosen web design company who produce dazzling samples of work along with shopping carts say they will create the site in line with SEO principles. Great! Once producing a great looking site that works superbly, works with the shopping cart, demonstrably has customers going through the shopping cart and parting with their funds, has products easy to add and subtract through an external interface with the database – the customer is pleased and pays the bill after agreeing the ongoing fee structure with amendments and changes. And start a PPC campaign. And realise that the cost of the PPC campaign is about the same as their premises rental at their high street but with a huge cost increase at Christmas time. And realise that now they have two landlords – their High St premises owner and Google (and/or Yahoo, MSN, etc-). Or, they realise that whilst they thought that with their new online company the web would be free, they, like their real estate counterparts, have an expensive landlord of the search masters, led by the -benevolent’ Google. But no matter – just have to wait a while until the organic results show their site highly through the efforts of those clever people that created this great site – just wait a few weeks- months- years. Here’s why it’s going to be years- decades… never. And here’s how to make it, realistically, a few months.

Unfriendly URL. The URL problem is not limited to the use of shopping cart software like OS Commerce and others that make use of session ID’s, although they are default offenders. Some web design companies compound the problem with the use of session ID’s apart from their shopping cart software, or use -cart created’ session ID’s throughout their design. Session ID’s are a handy means of keeping state and identity across several pages for a particular user’s sequence of pages within the domain per session. The main fully featured shopping cart – OS Commerce – which is free and hence attractive – appends a session ID to every page. The ID is unique to every user session (so if the user closes the browser and re-starts a session on a site the ID will be different). See an example of this with naturalfigures(dot)co(dot)uk. Go to any category and see the session ID appended. Now close the browser and open the same URL again – note that the session ID has changed for the same pages selected. What’s the problem with this? When the Google bot or any other SE’s bot comes along to examine the page – it sees the page with appended session ID and indexes the page. Then the next time it visits the page it lands on the same page and sees the same content, but this time for a different apparent URL – which is the same URL with a different session ID appended. What’s this? Duplicate content! Most web designers have little understanding of why this would ever be a problem.

A similar issue of duplicate content exists with the way that most web designers have internal links to some start file like index.htm. Back to the home page? Go to thedomain/index.htm. But this is the same content as thedomain.com. But there-s more. Not only are these pages the same, but also http://thedomain and http://www.thedomain are also the same content. To demonstrate the SE’s viewing this as different, try it with xe(dot)com and note the different PageRank scores. It’s easy to fix these problems, it’s just that web designers are generally oblivious to the problem.

Site Redesigns, Wasted Pages. Occasionally, like your living room, the site needs an overhaul. Or it could be that some web designer believes that the way to higher ranking for their client is to redesign the site because they’ve heard that page names should have hyphens, not underscores, or that page names shouldn’t have hyphens but should have underscores (it doesn’t matter a hoot). In the redesign – many web designers destroy any search engine clout currently enjoyed and end up with a negative affect for the site. Oh well. At least it looks much nicer after the redesign.

What are web designers missing? As SE’s traverse a page they analyse it and index it assuming it doesn’t offend them in some way (cloaking, dup content, redirects defined in the wrong way, etc.). It’s indexed. Got that? Indexed. That is, the page – referred to by its URL – now exists in some database patrolled by Google’s armed guards. When web designers change a site design and invent new page names without properly redirecting from the old page, Google see another shiny new page – note that it has exactly the same content as another on the same domain they already have indexed – and index the new page too. Only now the site is devalued in the eyes of the search engine because it clearly duplicates content. This is not anywhere near as serious as duplicate content across distinct domains, but is still a red flag when seen within a domain. But wait – it’s not duplicate content! The old page has been changed – sure – it still exists because there may be external links to it – but there are no internal links to the page – it’s been replaced by the new page. But did anyone tell Google about that? What?! How do you tell Google about anything? By a properly defined 301 redirect in the htaccess file. Hmmm. Try that on your web designer – if there’s the slightest questioning lift of eyebrows – run. But the problem doesn’t end there; since this is now a new page, it doesn’t have the establishment of the old page. The SE doesn’t know it’s a replacement, it just thinks it’s a new page, something that has to earn it’s place through time and new internal and external links. The htaccess 301 redirect resolves all this.

The Solution. A popular web presence is no longer the breeze it used to be. Everyone flocks to the web – but how do the SE’s sort out the wheat from the chaff? The solution to this and much more is the design of pages from the start with SEO principles in mind. But this has become a buzz-phrase. The web designers need to understand how search engines see pages as well as how humans see pages. Let’s face it – if SEO’s designed all the web sites it wouldn’t be pretty. Both skills are needed. For proof of this see the site cited in the bio box for this article – as site which to prove an SEO point is distinctively un-pretty. But the SEO’s have the upper hand. They know they aren’t designers and they know they need clever artistic designers to build something that is not just functional but also attractive. The converse is not generally true. Web designers in general don’t really understand search engine optimisation – despite their sales people’s sale oriented claims. They think they know the SEO science.

We’ve yet to find a web designer who does.

Bio. By Baron Turner of TurnerDow Search Engine Optimisation. There’s Only One High St Now! Be on it with TurnerDow SEO

First, we start with the keyword. Be sure you have a unique keyword as title tag on every page of your site. Do not put the name of your company unless you are already a major brand. If you really feel to put, place it at the end. For example, it will be better to put tag delicious hamburger in town than tag burger queen. People tend to search the product name than the company itself.

Second, content is king. What you have to always bear in mind is that you must have a good, well-written, and unique content that focuses on your primary keyword or keyword phrase.

Third, if content is the king, then links are the queen. You must build a network of quality backlinks using your keyword phrase as the link. Try to get backlinks from blogwalking to content-related blogs.

Fourth, talking about the queen, when you do the link building, think quality not quantity. One single, good, and authoritative link can contribute a lot for your site than a dozen poor quality links.

Fifth, socialize. Understand the social marketing since it is a strong part of SEO. The more you get yourself know about sits like Digg, del.icio.us, Facebook, etc., the better you will be able to compete in search.

Sixth, do not overdo the anchor text. If you make all your inbound links looked same, it will look like automation which Google frowns upon. Use your URL sometimes and your company other times. For instance, put Gumbo Diet Gel occasionally, Diet Gel as well, Gumbo Powerful Diet Gel some other times, etc.

Seventh, if you do not want your website to change often, publish a blog. Writing fresh contents regularly will surely help improve your rankings. Be sure to add new and useful content that has relevancy to your site in the eyes of the search engines.

Eighth, SEO is not a one-shot process. The search landscape changes daily, so keep working on it until you get the results you are expecting. It may take months, or even years. But once you get the trick, youll get it done quick.

Ninth, quickly make your template friendly to search engine. The fact already tells that search engine prefers site with stable speed loading. Change your template into the simple one to make it more friendly to the search engine.

Last but not least, remember that the point of SEO lies on what you are saying, how you are saying it, and what you have set for determining your sites performance. So, be always aware of how you build the website and its SEO.

SEO London is sought by companies to gain customers and sales. This is accomplished through marketing techniques for products. However, marketing today is much different than it was years ago.

The primary reason for this is newer technology and the Internet. The Internet is the first place people go to for information. People use various search engines to find what they are looking for.

People type in products or services they are seeking into search bars. This is evidence that most people rely on search engine results. Thus, companies want SEO London to help appear high in these results.

The way to achieve high ranking search results is by varied methods. The methods selected for use greatly depend on an SEO analysis. SEO Analysis is a thorough review of a clients business website.

The SEO analysis is an inspection of a clients website URL. The SEO analysis also examines competitors websites for information. SEO analysis report is very helpful to SEO expert London consultants.

SEO expert London consultants evaluate the SEO analysis report. These experts look for a websites strengths and weaknesses. SEO expert London consultants review what competitors are doing.

This information is very helpful in developing an effective plan. This plan includes the SEO services which will help clients. These services are improvements that lead to higher search rankings.

SEO expert London consultants are quite knowledgeable in the field. The SEO London firm shares this expert knowledge with clients. Professionally, clients are told about services and how they help.

This communication is a great way to inform clients and include them. This information arms clients with vital data to make decisions. Clients work with consultants on which SEO services to apply.

This can often include website development or a website redesign. Certain things must go into a website to achieve high rankings. The website content, headings, and graphics are all factors.

SEO London firms also work to build links to other websites. SEO expert London consultants know search engines like links. Higher rankings are a result of many back links to a website.

SEO Expert London consultants have various ways to develop links. SEO London firms apply these strategies and work with social media. Social media networking contributes to higher page rankings as well.

SEO London firms offer various beneficial tactics to help clients. These services vary with clients as all clients have different needs. SEO London firms are reputable, professional, and quite effective.

Manual directory submission can be a tiring process. You have to go from directory to directory and click on the Submit button. After that, you have to fill in the details of your website in the submission page. To finish the site submission, you have to sit in front of the computer for many hours. Sitting in front of the computer will cause your back and shoulder to suffer from aching pain. Before you can submit to the directories, you need to find a directory list. The directory list can be found by entering the keyword -list of web directories- in the search engine. Many of the directory lists that are published on the internet have invalid links. You have the click through each URL in the list to verify if the directory is valid. Some directories require you to register an account with them. Some people don’t know how to submit their sites. As a result, they have low approval rate. In addition, it takes away your time to perform other things. If you are a work at home housewife, you will find yourself have insufficient time to look after your children. By letting the SEO company handle the submission, you will have plenty time to do your own things. You can rest at home or go out to perform recreational activities.

If you feel manual directory submission is troublesome, you should hire the SEO company. The SEO company are familiar with directory submission because they already have perform it for a lot of clients. When hiring SEO company, make sure you check their portfolios. The portfolio should show a directory submission approval rate of 95% and above. The staffs are aware about all the submission rules of each directory. Therefore, they are able to guaranteed good approval rate.

When hiring a SEO company, make sure you do research on different SEO companies and perform price comparison. You should choose the SEO company that offers the cheapest price. If the directory submission service has an unbelievable price, you should avoid it. Most cheap directory submission service are performed by using an automated tool. The automated directory submission will get your site blacklisted and banned from the search engine. Even though automated submission is cheap, it is not worth the value of your money. The SEO company which you hire should offer the submission service at a reasonable price. You should use the search engine to find the SEO company. It is not recommended that you use free classified sites such as Craiglist to find directory submission service. It is best to buy directory submission service from a company that has website because they are more reliable. The SEO company must be able to deliver the submission report within the promised timeframe.

If the SEO company allows you to use a variety of titles and description, it will be a plus for your site. Using a variety of titles and description ensures that your directory listing will get indexed and rank in the search result.